Remodel or preserve the uniqueness? I chose the latter...
This home looked to be untouched since the home was built in the 1950’s with not a ding on the steel pink kitchen cabinets. We had to create a marketing plan to attract the right buyer. Someone who would want to preserve this house and triggered nostalgia from their childhood. That is the type of buyer we found for this home.
From the music choices to the cinematography, the video easily captures the spirit, history, and character of the home. Viewers are transported back to a time when Dad came home to play ball, the family sat down for a home cooked meal, and the kids had a playroom all to themselves.
The result of Kris Bowen’s innovative marketing was the immediate interest of a buyer. The 1950s home sold in record time for a new high sales price for the area. The marketing video and customized website, which reads like a 1950s magazine advertisement, will live on in eternity.
These brilliant pieces of marketing perfectly encapsulate the notion that in today’s digitally driven world, a high-level Real Estate Agent must use innovative techniques to truly capture the essence of a home. This goes well beyond a simple home tour, instead, it transports the buyer into a new era, where purchasing a piece of Utah Real Estate history is made possible.
Consult, staging, professional photography, drone video/photos, hired actors, assisted with estate sale, video production/editing, extensive targeted marketing, Negotiations
Preserved the history of a unique home, bidding war, sold for 18% over asking, happy client!